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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2010. № 1. P. 87-91.
SCIENTIFIC AREA:    Political Science
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Lapshina Irina Vladimirovna, Alekseeva Anna Vladimirovna
Taganrog State Pedagogic Institute
Department of Personal and Social Safety and Physical Training
South Federal University
Department of Sociology, History and Political Science

Abstract. In the article the verbal and nonverbal components of ascendancy are considered. They are voice tone, speech, face, hair, clothes, behavioural pattern and others. The authors give the bright examples of oratory. It is shown that the effect of speech always had a great potential. The article says that if we consider the history of political rhetoric we shall find the skill of using words with talent and of working with speech carefully and that was always the important component of verbal impact. Besides in the article nonverbal components such as charisma, costume, accessories are considered. Interesting historical and modern examples are given.
Key words and phrases: вербальное и невербальное воздействие, оратор, риторика, дипломатия, публичность, талант общения, красноречие, имидж, дискуссия, агитация, костюм, аксессуары, эстетические представления, манипулирование, индивидуальность, личность, verbal and nonverbal impact, orator, rethoric, diplomacy, publicity, communication talent, oratory, image, discussion, agitation, costume, accessories, esthetic views, manipulation, individuality, personality
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