GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. 4. Part 3. P. 34-36.
SCIENTIFIC AREA: Political Science
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

STRUGGLE FOR AUDIENCE: TRADITIONAL MASS-MEDIA AND NEW MEDIA

Vorontsova Ol'ga Ivanovna
Astrakhan' State University


Abstract. The article tells about the perspectives of the development of new mass-media in Russia and abroad. The author considers the modern audience of mass-media and carries out the comparative analysis of the development of new media in Russia and the USA.
Key words and phrases: , -, , -, , , , mass-media, Internet mass-media, audience, information awareness, social networks, television.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Braiant Dzh., Tompson S. Osnovy vozdeistviya SMI. M.: Vil'yams, 2004. 432 s.
  2. Volkov D. Televizor blizhe k narodu [Elektronnyi resurs]. URL: http://www.novayagazeta.ru/data/2011/023/09.html (data obrashcheniya: 11.04.2011).
  3. Efimov A. Internet pobedil: amerikanskie onlain-SMI oboshli gazety [Elektronnyi resurs]. URL: http://www.lenta.ru/articles/2011/03/14/pew (data obrashcheniya: 11.04.2011).
  4. Internet dognal televizor i u 50-letnikh [Elektronnyi resurs]. URL: http://www.reklamaster.com/ spec_projects/show/efforts/sub/consumer_efforts/id/27607/index.html (data obrashcheniya: 12.04.2011).
  5. Kakie izmeneniya v mire media gotovit 2011 god [Elektronnyi resurs]. URL: http://www.exlibris.ru/media/industry_overview (data obrashcheniya: 11.04.2011).
  6. Kolesnichenko A. V. Zarubezhnye issledovaniya auditorii pressy. M., 2009. 96 s.
  7. Mass-media: segodnya i zavtra [Elektronnyi resurs] // VTsIOM. Press-vypusk 1407. URL: http://www.wciom.ru (data obrashcheniya: 10.04.2011).
  8. "Novye media: vyzovy i perspektivy razvitiya": otchet po rezul'tatam ekspertnogo oprosa [Elektronnyi resurs]. URL: http://www.old.frip.ru/newfrip/dbase/7354.pdf (data obrashcheniya: 10.04.2011).
  9. Reiting populyarnosti sotsial'nykh internet-setei [Elektronnyi resurs] // VTsIOM. Press-vypusk 1501. URL: http://www.wciom.ru (data obrashcheniya: 10.04.2011).
  10. Televidenie v nashei zhizni [Elektronnyi resurs] // Ibid. Press-vypusk 1499. URL: http://www.wciom.ru (data obrashcheniya: 12.04.2011).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru