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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. № 7. Part 2. P. 46-50.
SCIENTIFIC AREA: Culturology
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CHANGES IN SOCIAL-CULTURAL IMAGE AND DAILY LIFE OF A SOVIET TOWNSWOMAN DURING THAW PERIOD

Vinichenko Irina Vladimirovna, Dneprovskaya Alena Aleksandrovna, Ryzhenko V
Omsk State Institute of Service

Omsk State University named after F. M. Dostoevskii

Omsk State University named after F. M. Dostoevskii


Abstract. The authors suggest the reconstruction of a soviet townswoman social-cultural image during thaw period, pay special attention to a woman's status and role in society which were determined by the new social-economic policy of the state, reveal the changes in a woman's daily life which contributed to the formation of her new status in society and show that the official press created and broadcast a woman's new media image into the masses.
Key words and phrases: советская повседневность, социокультурный облик, гендерный стереотип, общественный труд, личная жизнь женщины, медийный образ, soviet daily life, social-cultural image, gender stereotypes, social labour, woman's private life, media image.
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Исследование выполнено при финансовой поддержке Федерального агентства по образованию

в рамках Федеральной целевой программы "Научные и научно-педагогические кадры

инновационной России на 2009-2012 гг.", государственный контракт 14.740.11.0569.

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