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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 6. Part 1. P. 161-163.
SCIENTIFIC AREA: Philosophical Sciences
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Pleshivtseva Elena Yur'evna
Novosibirsk State Architectural-Building University

Abstract. The author discusses the question of a mass consumption society individual's essence, substantiates that in the absence of the spiritual foundations of being an individual is transformed into a unified one-dimensional person, which leads to the loss of meaning in life that is reduced and relegated to material values as fundamental ones in such a society; and shows that it is necessary to consider the ontological nature reasons and ethical mechanisms action for identifying the essence of mass society phenomenon and the subject of this society.
Key words and phrases: общество "массового потреблении", унификация, постмодерн, духовно-ценностные основания жизни, "середина", утилитаризм, "mass consumption" society, unification, post art nouveau, spiritual-value foundations of life, "middle", utilitarianism.
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