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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 7. Part 2. P. 184-189.
SCIENTIFIC AREA:    Culturology
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CONTRASTIVE-COMPARATIVE ANALYSIS OF THE USA AND FRANCE NATIONAL VALUES IN AUTOMOBILE ADVERTISING DISCOURSE: BY THE MATERIAL OF AUTOMOBILE ADVERTISEMENTS IN ENGLISH AND FRENCH

Usova Svetlana Viktorovna
Far Eastern Federal University


Abstract. The author conducts the contrastive-comparative analysis of the linguistic representation and relevance of values in the cultures of the United States and France, in the course of the research determines the quantitative relation of socially significant values in advertising discourse, considers print advertising of automobile as automobile is a significant component of modern society life, and shows that this analysis allows revealing the lexical stylistic means of language, which represent the national mentality of the United States and France.
Key words and phrases: сравнительно-сопоставительный анализ, национальные ценности, национально-культурные ценности, ценности США, ценности Франции, реклама, дискурс, рекламный дискурс, реклама автомобиля, contrastive-comparative analysis, national values, national-cultural values, values of the USA, values of France, advertising, discourse, advertising discourse, advertising of automobile
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