Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 7. Part 2. P. 34-38.
Burnashev Konstantin Eduardovich
Volga Region State Technological University
Abstract. The author analyzes the phenomenon of human social standards, considers existing social standards, deduces their genesis and place in modern society, determines the values and imperatives that form the base of the considered standards, analyzes social standards influence on the formation of man, and describes the mechanisms of standardization.
Key words and phrases: стандарты человека, ценности, императивы, стандартизация, свобода, потребительство, массовый человек, human standards, values, imperatives, standardization, freedom, consumerism, mass man
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