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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 7. Part 3. P. 223-225.
SCIENTIFIC AREA: Philosophical Sciences
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Yashin Anton Vladimirovich
Perm' State Pedagogical University

Abstract. The author reveals the content of the relations between power and subject typical of modern society, puts forward the hypothesis about the formation of the new type of power basing on the mutual lobbying of political forces and corporate business interests, which forms consumer society and implements supremacy over it, and considers the problem of the initial contradiction between the function of power inspectorate and the desire for individualization on the part of subject, as well as the form of this problem solution within the framework of the existing type of supremacy.
Key words and phrases: власть, общество потребления, корпоративный бизнес, тип господства, индивидуализация, массовое сознание, power, consumer society, corporate business, type of supremacy, individualization, mass consciousness.
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