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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. № 1. Part 2. P. 83-87.
SCIENTIFIC AREA:    Sociological Sciences
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Efimov Evgenii Gennadievich
Volgograd State Technical University

Abstract. The author analyzes the image of social networks on the Russian TV channels by means of the content analysis of news reports, describes the role of culture in the formation of the key problems of networks development (the formation of unique "fears", the associations of certain problems with certain networks), and reveals the main danger of their development in the Russian culture (political actions) and the factors of the formation of news reports structure while their coverage (socially significant events).
Key words and phrases: социальные сети, "ВКонтакте", "Одноклассники", телевидение, социальное конструирование технологии, культура, контент-анализ, social networks, "ВКонтакте", "Одноклассники", television, social construction of technology, culture, content analysis
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