Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 3. Part 2. P. 80-84.
CORPORATION REPUTATION CAPITAL INFLUENCE ON BUSINESS AND POWER INTERRELATIONS NATURE
Dorina Evgeniya Anatol'evna
Russian Academy of National Economy and State Service under the President of the Russian Federation
Abstract. The author analyzes the intangible assets of the company in order to determine their influence on the nature and specificity of business and power interaction under the conditions of limited resources, emphasizes the reputation capital of the corporation as an integral element of administrative resource, distinguishes between the notions "reputation" and "corporate image", and comes to the conclusion about the influence of reputation capital volume on the interest of the state in constructing interrelations with business.
Key words and phrases: ресурсы компании, административные ресурсы корпорации, репутационный капитал компании, репутация компании, корпоративный имидж, бренд и супербренд, гудвилл, of company, administrative resources of corporation, reputation capital of company, reputation of
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