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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. № 5. Part 1. P. 85-88.
SCIENTIFIC AREA:    Culturology
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SYMBOL IN TOURISM CONTEXT AND DESTINATIONS CULTURAL-HISTORICAL POSITIONING PROBLEM

Ivanova Liliya Fatykhovna
Kazan’ State Power Engineering University


Abstract. The author reveals the topicality of the problem concerning the tourist attraction increase and cultural-symbolic positioning of the Russian regions, analyzes the evaluation of symbols interpretation processes in tourist travelling, markers role and authenticity meaning in tourism, and comes to the conclusion about the necessity of semiotic approach to the understanding of cultural spaces in tourism-marketing work.
Key words and phrases: туристская дестинация, маркетинг территорий, посттурист, символ, маркер, семиотический подход, культурное пространство, tourist destination, territories marketing, post-tourist, symbol, marker, semiotic approach, cultural space
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