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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. № 5. Part 1. P. 88-91.
SCIENTIFIC AREA:    Philosophical Sciences
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Kalust'yants Zhanna Surenovna
North-Caucasian Mining and Metallurgical Institute (State Technological University)

Abstract. The author considers the maximum rationality of all life aspects as the main thing in art nouveau content, most notably apparent in the sphere of culture, which acquired secular and rationalist character; and tells that art nouveau implemented project ensured many spheres transformation, and it contributed to the differentiation of most valuable spheres and conditioned the autonomy of science, morality, and art.
Key words and phrases: глобализация, культурная идентичность, социальная мобильность, индивидуализация, эффекты модерна, социокультурная реальность, globalization, cultural identity, social mobility, individualization, art nouveau effects, social-cultural reality
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