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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. 6. Part 2. P. 65-67.
SCIENTIFIC AREA: Culturology
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CULTUROLOGICAL AND PSYCHOLOGICAL ASPECTS OF WOMEN-SMOKERS IMAGE PERCEPTION

Zinov'eva Natal'ya Andreevna, Kozhevnikova Oksana Vyacheslavovna
Udmurt State University


Abstract. The authors describe the results of an empirical research devoted to women-smokers image perception specificity represented in printed and electronic media in connection with the gender features of male and female sex recipients, pay attention to the psychological features of the recipients men and women depending on the degree of their masculine/feminine traits intensity, and analyze the differences in the perception (the degree of attractiveness) of women-smokers images by masculine, androgynous and feminine men.
Key words and phrases: , , , , , , , representation, image, woman-smokers image, gender, femininity, masculinity, androgyny.
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References:
  1. Kaftandzhiev Kh. Obraz zhenshchiny v reklame. M.: RIP-Kholding, 2007. 232 s.
  2. Churkina N. A. Maskulinizatsiya feminnosti kak adaptatsionnaya strategiya // Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki. Tambov: Gramota, 2013. 3 (29): v 2-kh ch. Ch. I. C. 199-202.

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