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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. № 7. Part 1. P. 183-185.
SCIENTIFIC AREA:    Culturology
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Simbirtseva Natal'ya Alekseevna
Ural State Pedagogical University

Abstract. Visual text under modern culture conditions is directed towards not only active influence within socium, but also towards reading, comprehension and interpretation. Advertisements, slogans, graffiti, advertisement banners, TV-commercials are notable examples of visual being. They demonstrate the ability to influence and control human consciousness, forming a particular type of thinking. The modern man is "doomed" to read visual texts inscribed in the space of his daily life.
Key words and phrases: Visual Studies, визуальное, визуальный текст, визуальная культура, видение, интерпретация, Visual Studies, visual, visual text, visual culture, vision, interpretation
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