Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 10. Part 2. P. 209-213.
PACKAGING DESIGN AND TYPOGRAPHY: TENDENCY OF COMBINATION IN THE SAME PROJECT
Chueva Oksana Vladimirovna
Kyiv National University of Culture and Arts, Ukraine
Abstract. The author reveals the tendencies and features of modern packaging design using typography and lettering. Basing on the analysis of artistic images and constructions the author identifies three types of typography techniques in packaging: text only as a supporting element; text combined with figurative elements under overall graphical composition; text as the main graphical and compositional concept of packaging design. Approaches to design are analyzed and generalized in each type.
Key words and phrases: типографика, леттеринг, дизайн упаковок, наборный шрифт, классификация, typography, lettering, packaging design, moveable type, classification
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