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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 10. Part 3. P. 86-89.
SCIENTIFIC AREA:    Political Science
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Kazimirchik Lyudmila Valer'evna
M. V. Lomonosov Moscow State University

Abstract. The article is devoted to revealing the specifics of using political brands as instruments in international and national socio-political spaces. The author examines the influence of the processes of globalization and localization, distinguishes a number of common and typical features characteristic for the application of political brands both at federal and regional levels. The researcher identifies dialectical interrelations between the image of a country and political brands, provides examples from the world policy.
Key words and phrases: политический бренд государства, федеральный и региональный уровни власти, эффективность и сила бренда, глобализация, национальное самосознание, идентичность, политический бренд региона, политический бренд личности, political brand of state, federal and regional levels of power, efficiency and power of brand, globalization, national self-consciousness, identity, political brand of region, political brand of personality
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