GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 10. Part 3. P. 86-89.
SCIENTIFIC AREA: Political Science
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

SPECIFICS OF USING POLITICAL BRANDS AT FEDERAL AND REGIONAL LEVELS OF MODERN PUBLIC POLICY

Kazimirchik Lyudmila Valer'evna
M. V. Lomonosov Moscow State University


Abstract. The article is devoted to revealing the specifics of using political brands as instruments in international and national socio-political spaces. The author examines the influence of the processes of globalization and localization, distinguishes a number of common and typical features characteristic for the application of political brands both at federal and regional levels. The researcher identifies dialectical interrelations between the image of a country and political brands, provides examples from the world policy.
Key words and phrases: политический бренд государства, федеральный и региональный уровни власти, эффективность и сила бренда, глобализация, национальное самосознание, идентичность, политический бренд региона, политический бренд личности, political brand of state, federal and regional levels of power, efficiency and power of brand, globalization, national self-consciousness, identity, political brand of region, political brand of personality.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Aaker D., Iokhimshtaler E. Brend-liderstvo: novaya kontseptsiya brendinga. M.: Izdatel'skii dom Grebennikova, 2003. 380 s.
  2. Volodenkov S. V. Virtual'nye "demokratii" v sovremennom mire i v Rossii: universal'noe i natsional'noe [Elektronnyi resurs]. URL: www.slideshare.net/svvgold/ss-5170460/ (data obrashcheniya: 22.07.2014).
  3. Garber N. Saimon Ankhol't: Problema Rossii v tom, chto ee schitayut obuzoi [Elektronnyi resurs]. URL: www.snob.ru/selected/entry/56182 (data obrashcheniya: 11.07.2014).
  4. Kapferer Zh.-N. Brend navsegda: sozdanie, razvitie, podderzhka tsennosti brenda. M.: Vershina, 2007. 448 s.
  5. Mal'kova V. K., Tishkov V. A. Antropologiya istoriko-kul'turnykh brendov territorii, regionov i mest // Kul'tura i prostranstvo: istoriko-kul'turnye brendy i obrazy territorii, regionov i mest. Rostov-na-Donu: Izdatel'stvo YuNTs RAN, 2012. S. 33-34.
  6. Rusakova O. F., Maksimov D. A. Diskurs politicheskogo brenda // Vestnik YuUrGU. Seriya "Sotsial'no-gumanitarnye nauki". 2007. № 24 (96). S. 85-87.
  7. Uiller A. Individual'nost' brenda. Rukovodstvo po sozdaniyu, prodvizheniyu i podderzhke sil'nykh brendov. M.: Al'pina Biznes Buks, 2011. 235 s.
  8. Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. Basingstroke: Palgrave Macmillan, 2007. 160 p.
  9. Hague C., Jenkins P. Place Identity, Participation and Planning. L.: Routledge, 2005. 272 p.
  10. Szondi G. The Role and Challenges of Country Branding // Transition Countries: The Central and Eastern European Experience. Place Branding and Public Diplomacy. 2007. Vol. 3 (1). R. 8-20.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru