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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 10. Part 3. P. 37-40.
SCIENTIFIC AREA: Political Science
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STATE BRANDING: THEORETICAL AND PRACTICAL ASPECTS

Bogolyubova Natal'ya Mikhailovna, Nikolaeva Yuliya Vadimovna
Saint Petersburg State University


Abstract. The article reveals the content of the concepts "brand of state" and "branding of state", which are increasingly used in political science and international relations research. The authors focus on the importance of state brand and the positive image of state in international relations. In the article the branding campaigns of the UK and Germany are considered as the most successful and effective.
Key words and phrases: культура, международные отношения, внешняя культурная политика, имидж государства, бренд государства, национальный брендинг, брендинговая кампания государства, culture, international relations, foreign cultural policy, image of state, brand of state, national branding, branding campaign of state.
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