Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 6. Part 2. P. 175-177.
VISUAL TURN IN CULTURE AND FORMATION OF NEW IMAGE OF SOCIAL REALITY
Khrapova Viktoriya Anatol'evna, Zemtsova Yaroslavna Mikhailovna
Volgograd State University
Abstract. Modern culture is characterized by the qualitative transformation of all the spheres of society life. The turn towards the visual method of the encoding and transmission of information is conditioned by a new ontological request, the reason for which lies in the fact that in the modern world the speed of life constantly grows, therefore communicative space is filled with capacious images allowing a human being to process large amounts of information structuring the integral picture of reality.
Key words and phrases: социальная реальность, трансформация, коммуникация, визуальный поворот, social reality, transformation, communication, visual turn
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