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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 7. Part 2. P. 111-114.
SCIENTIFIC AREA:    Political Science
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METHODS FOR PRESIDENT’S INFLUENCE ON PUBLIC OPINION (BY EXAMPLE OF THE USA)

Knurova Valentina Aleksandrovna
Astrakhan State University


Abstract. The article considers the problem of the influence of the president as a political leader on public opinion, in particular, the methods, nature and depth of this influence by the example of the USA. Analyzing both the experience of previous researchers and concrete examples from presidential practice the author reveals the dependence of the type of political leadership on the ability of the president to fugle public opinion and also investigates the relationship of presidential and social agenda.
Key words and phrases: общественное мнение, политическое лидерство, повестка дня, коммуникационные ресурсы, президент, СМИ, public opinion, political leadership, agenda, communication resources, president, mass media
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References:
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  2. Edwards G. C. The Strategic President: Persuasion and Opportunity in Presidential Leadership. Princeton, 2009.
  3. Ellis R. J. Speaking to the People: The Rhetorical Presidency in Historical Perspective. Amherst, 1998.
  4. Eshbaugh-Soha M., Peake J. S. Breaking through the Noise: Presidential Leadership, Public Opinion, and the News Media. Stanford, 2011.
  5. Hargrove E. C. Presidential Leadership: Personality and Political Style. N. Y., 1966.
  6. Perloff R. M. Political Communication: Politics, Press, and Public in America. Mahwah, 1998.
  7. Shapiro R. Y., Kumar M. J., Jacobs L. R. Presidential Power: Forging the Presidency for the Twenty-First Century. N. Y., 2000.
  8. Smith K. B., Smith C. A. The White House Speaks: Presidential Leadership as Persuasion. Westport, 1994.
  9. Walsh D. F., Best P. J., Rai K. B. Governing through Turbulence: Leadership and Change in the Late Twentieth Century. Westport, 1995.

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