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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 7. Part 2. P. 147-151.
SCIENTIFIC AREA: Study of Art
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MYTHOGENIC FUNCTION OF THE MODERN RUSSIAN TELEVISION AND ROLE OF PERSONAL MYTHOLOGIZING

Markosyan Dustrik Gragatovna
Gerasimov Institute of Cinematography


Abstract. The article examines the phenomenon of propagating mythological social conceptions in the Russian society and their influence on television. The author emphasizes that the realization of mythogenic function by the Russian television performs a kind of therapeutic role in relation to cultural and value crisis experienced by the society. An important place in the efficiency of such influence on tele-audience belongs to the personal mythologizing of TV personalities, the creation of their myphologized images by the expressive means of television.
Key words and phrases: массовые социальные представления, мифотворческая функция телевидения, культурная травма, личностная мифологизация, логика чудесного, образцы мышления и поведения, common social conceptions, mythogenic function of television, cultural trauma, personal mythologizing, logic of marvellous, models of thinking and behaviour.
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