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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 10. Part 3. P. 114-117.
SCIENTIFIC AREA:    Philosophical Sciences
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Min'kova Natal'ya Valer'evna
International Independent University of Environmental and Political Sciences (The Academy IIUEPS)

Abstract. The article examines the problem of the noncontroversial coexistence in contemporary mass culture of antagonistic discourses, consumer and religious (by the example of Orthodox one), conditioned by the rearticulation of the latter into subdiscourse integrated in consumer society and not breaking the status quo. The peculiarities of subdiscourse are revealed through comparison with Orthodox discourse and the analysis of its structure. Such components as participants and their goals, chronotopos, strategies, values, precedent texts are analyzed.
Key words and phrases: православный дискурс, субдискурс, переартикуляция, структура дискурса, потребление, массовая культура, человек массы, симулякр, Orthodox discourse, subdiscourse, rearticulation, discourse structure, consumption, mass culture, man of mass, simulacrum
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