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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 10. Part 3. P. 152-156.
SCIENTIFIC AREA: Philosophical Sciences
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METHODOLOGY TO STUDY THE DYNAMICS OF GENDER STEREOTYPES AND THEIR REPRESENTATIONS IN CULTURE

Perel'man Irina Vladimirovna
State Institute of Art Criticism in Moscow


Abstract. The article provides conceptual analysis of the notion "gender stereotypes" and prospects for its study from different methodological viewpoints. The paper identifies heuristically important trends allowing analyzing the dynamics of the historical transformation of gender stereotypes. The author analyzes the communicative and symbolic structures of gender representation as the basic link of the gender-sensitive analysis of culture, describes a strategy to study the dynamics of gender stereotypes on the basis of the unifying paradigm of gender studies.
Key words and phrases: гендерные стереотипы, маскулинность/фемининность, гендерная репрезентация, гендерный дисплей, гендерный уклад, gender stereotypes, masculinity/feminity, gender representation, gender display, gender style.
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