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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2015. № 2. Part 1. P. 101-104.
SCIENTIFIC AREA:	Sociological Sciences
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SOCIAL IDENTITY IN CONDITIONS OF SOCIETY VIRTUALIZATION BY THE EXAMPLE OF SUBCULTURE OF HIPSTERS

Kuznetsov Mikhail Yur'evich
Southern Federal University

Abstract. The article is devoted to the study of the virtualization of modern sociocultural space and changes taking place in the structure and form of the existence of social communities and groups. For clarity this problem is considered by the example of the youth subculture of modern hipsters. Great attention is paid to the destruction of collective values and to the issue of lessening social identity role in the process of human socialization in modern society.

Key words and phrases: молодежные субкультуры, социокультурное пространство, виртуализация, социальная идентичность, хипстеры, youth subcultures, sociocultural space, virtualization, social identity, hipsters

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References:

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Ivanov D. V. Virtualizatsiya obshchestva. SPb.: Peterburgskoe Vostokovedenie, 2000. 96 s.
Haddow D. Hipster: the Dead End of Western Civilization [Elektronnyi resurs] // Adbusters. URL: https://www.adbusters.org/ magazine/79/hipster.html (data obrashcheniya: 30.09.2014).
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Lanham R. The Hipster Handbook. N. Y.: Anchor Books, 2002. 169 p.
Lorentzen C. Why the Hipster Must Die: A Modest Proposal to Save New York Cool // Timeout. URL: http://www.timeout.com/ newyork/things-to-do/why-the-hipster-must-die (data obrashcheniya: 30.09.2014).
Plevin J. Who’s a Hipster? // Nuffingtonpost. URL: http://www.huffingtonpost.com/julia-plevin/whos-a-hipster_b_ 117383.html (data obrashcheniya: 30.09.2014).

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