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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 3. Part 3. P. 27-30.
SCIENTIFIC AREA: Philosophical Sciences
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AUDIOVISUAL COMMUNICATION IN DISCOURSE OF REALITY VIRTUALIZATION THEORIES

Vyselko Inna Vyacheslavovna
National Technical University of Ukraine "Kyiv Polytechnic Institute"


Abstract. In the article the issue of virtualization as a social phenomenon, and, in particular, as a specific characteristic of modern cultural transformations is raised. The role of audiovisual communication in the global process of virtualization is studied. The author emphasizes the impact of virtualization on daily life, considers the formation of the life worldview of the personality, his/her world outlook viewpoint. In the work philosophical and cultural discourse regarding the phenomena of "virtualization" and "audiovisual communication" is presented.
Key words and phrases: аудиовизуальная коммуникация, виртуализация реальности, повседневность, медиапространство, медиавизация, audiovisual communication, virtualization of reality, daily routine, media space, mediavisation.
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