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Issues of Theory and Practice
. Tambov: Gramota, 2016. № 1. P. 140-147.
SCIENTIFIC AREA: Philosophical Sciences
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NETWORK SOCIETY AS A MATRIX OF CONTEMPORARY STRUCTURE OF SOCIAL VIRTUALITY

Sayapin Vladislav Olegovich
Tambov State University named after G. R. Derzhavin


Abstract. The article is devoted to the problem of the appearance of global network society - a principally new stage in the social community of people, where the surrounding world more and more appears for a man as it appears in this network society, new social reality - social virtuality. Network society becomes the most important social institute, the influence of which spreads extensively on all the spheres of the life activity of modern people: the search and operative acquisition of information from various information resources, communication, creativity, professional advancement, purchase and sale, entertainment and recreation, etc.
Key words and phrases: сетевое общество, глобализация, социальная виртуальность, виртуальная община, виртуальный субъект, виртуальная коммуникация, network society, globalization, social virtuality, virtual community, virtual subject, virtual communication.
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