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Issues of Theory and Practice
. Tambov: Gramota, 2016. № 6. Part 1. P. 66-68.
SCIENTIFIC AREA: Philosophical Sciences
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BASIC PRINCIPLES OF SYSTEMIC-INFORMATIONAL AND EVOLUTIONAL-SYNERGETIC METHODOLOGY TO STUDY MASS COMMUNICATIONS

Grigor'eva Larisa Yur'evna
Far Eastern Federal University


Abstract. The argumentation of methodology to study mass media is important in the situation of the plurality, simultaneity of theoretical mass media discourses and the intensiveness of mass social processes initiated by mass media activity. The debatable nature of the variety of mass media theories testifies for the necessity to use the paradigms of non-classical and post-non-classical rationality. The article introduces systemic-informational and evolutional-synergetic principles to study mass communications.
Key words and phrases: массмедиа, коммуникация, трансдисциплинарность, социальность, эволюция социальных систем, ценность информации, mass media, communication, interdisciplinarity, sociality, evolution of social systems, value of information.
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