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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2016. № 7. Part 1. P. 147-150.
SCIENTIFIC AREA: Historical Sciences and Archeology
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ETHNO-TOURISM OBJECTS AS MEANS OF FORMING THE IMAGE OF THE REPUBLIC OF TATARSTAN DISTRICTS

Salakhov Rasykh Farukovich, Salakhova Rada Insafovna, Kaazik Elena Yur'evna
Kazan (Volga Region) Federal University


Abstract. The article is devoted to the issue of forming the image of the territory, in particular, the districts of the Republic of Tatarstan. The dependence of the territory image on the presence of the objects of historical and cultural heritage, which are resources for ethno-tourism development, is considered. The examples of the creation of a positive image of the territory by means of the restoration and construction of ethno-tourism objects are examined. The topicality of the above-mentioned problem in the Republic of Tatarstan at the legislative level is revealed and the potential of the districts for ethno-tourism development is analyzed. The conception of the creation of an ethno-tourism object (museum complex) in Kukmor municipal district with the purpose to increase the tourist attractiveness of the territory and to form its positive image is also presented.
Key words and phrases: имидж территории, этнотуризм, объект этнотуризма, положительный имидж районов Республики Татарстан, объекты историко-культурного наследия, territory image, ethno-tourism, object of ethno-tourism, positive image of the Republic of Tatarstan districts, objects of historical and cultural heritage.
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