Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2017. № 1. P. 52-54.
Borovoi Evgenii Mikhailovich
Siberian State University of Telecommunications and Information Sciences
Abstract. The article examines the "consumer’s death" problem in the modern mass society. "Consumer’s death" is analyzed in the context of death anxiety of a modern hedonistically oriented human motivated to possess a large amount of goods, for whom death means defeat and fading into absolute nothingness in the situation of permanent struggle to acquire material benefits.
Key words and phrases: потребитель, смерть, страх, обладание вещами, "потребительский рай", consumer, death, fear, possession of things, "consumer’s paradise"
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