MODELS OF THE DEVELOPMENT OF SOCIAL COMMUNICATION: PHILOSOPHICAL-METHODOLOGICAL ANALYSIS
Gruzdev Andrei Aleksandrovich Siberian Federal University
Abstract. In this article the main models of the development of social communication are analyzed. It is shown that social communication is an integrated system that is formed under the influence of its basic elements: instrumental, system and activity. It is substantiated that the main methodological approaches to the study of social communication focus their attention on one of its elements, ignoring the others. A model of the development of social communication, taking into account the interaction of all elements of the communicative system, is presented.
Key words and phrases: социальная коммуникация, теория строительства ниш, развитие социальной коммуникации, теория коммуникации, модели социальной коммуникации, social communication, theory of niche construction, development of social communication, communication theory, models of social communication.
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