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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2017. № 3. Part 1. P. 69-72.
SCIENTIFIC AREA:    Culturology
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CULTURE OF GIFTS AS A REFLECTION OF THE JAPANESE’S ETHNO-CULTURAL IDENTITY

Izotova Nadezhda Nikolaevna, Likholetova Ol'ga Romanovna
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation


Abstract. The article deals with culture of gifts in Japan as a historically established ritual act. No significant event in the Japanese’s life occurs without gifts that are presented not only as a greeting, but also as a sign of acknowledgment, apology or sympathy. Particular attention is paid to omens and superstitions, associations related to gifts. Knowledge of national specificity of this ancient tradition contributes to successful implementation of cross-cultural communication taking into account difference of cultures and thinking stereotypes.
Key words and phrases: культура подарков, деньги, приметы, ассоциации, чай, цветы, ответный подарок, традиции, этикетные нормы и правила, culture of gifts, money, omens, associations, tea, flowers, return gift, traditions, etiquette rules and regulations
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