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Abstract. The article focuses on such peculiarity of mythological cognition as associativity. The author examines two key associations constituting the basis of myth and magic action (according to J. G. Frazer) - association of similarity and association of contiguity. The paper describes omens well-known in the modern world, in particular, student omens based on association of similarity and association of contiguity.
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Key words and phrases: ассоциативность, ассоциация смежности, ассоциация сходства, вненаучное познание, миф, мифологическое познание, студенческие приметы, associativity, association of contiguity, association of similarity, non-scientific cognition, myth, mythological cognition, student omens
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Русский
