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SOURCE:    Manuscript. Tambov: Gramota, 2019. № 2. P. 135-138.
SCIENTIFIC AREA:    Study of Art
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https://doi.org/10.30853/manuscript.2019.2.26

STYLE FORMATION PROCESSES IN MODERN LIVING INTERIOR DESIGN
Dianova Yuliya Viktorovna
Udmurt State University
Submitted: 16.12.2018
Abstract. The article deals with style formation processes in the modern interior. The author identifies a set of factors influencing style formation in living interior design. Among them, the most important one is consumer behaviour’s impact. The consumer preferences of people as a kind of "residents of style" audience are suggested to be the primary resource of style development and self-regulation. Using the basic constructions of the area brand identification theory, the author ascertains that at the moment, there is a process of "Perm" style formation in living interior, which claims to be a consumer brand in the near future.
Key words and phrases: стилеобразование, стиль, культурный ландшафт, территориальный брендинг, потребительские предпочтения, жилой интерьер, "пермский" стиль, style formation, style, cultural landscape, area branding, consumer preferences, living interior, "Perm" style
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