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SOURCE:    Manuscript. Tambov: Gramota, 2019. № 4. P. 152-155.
SCIENTIFIC AREA:    Study of Art
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Monasherova Inna Eduardovna
Stroganov Moscow State Academy of Design and Applied Arts

Submitted: 28.01.2019
Abstract. The article examines the role of art nouveau posters in the creative work of Eug?ne Grasset - the Swiss graphic artist, who worked in France and became one of the pioneers of the style, along with Jules Ch?ret, Toulouse-Lautrec and Alphonse Mucha. The author identifies the stylistic and artistic peculiarities typical of his graphic art and analyses his influence on Alphonse Mucha’s works and on the French art nouveau poster on the whole. Having been inspired with the Japanese medieval art and the Pre-Raphaelite painting he created tender, exalted female images similar to those, which subsequently appeared in Paul Berthon’s works.
Key words and phrases: афиша, прерафаэлиты, искусство, фон, изображение, динамика, концепция, композиция, колорит, реклама, poster, Pre-Raphaelites, art, background, image, dynamics, conception, composition, colour, advertising
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