GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Manuscript. Tambov: Gramota, 2019. № 5. P. 193-200.
SCIENTIFIC AREA: Study of Art
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/manuscript.2019.5.41

PICTORIAL POSSIBILITIES IN DESIGNING NON-STANDARD ADVERTISING OBJECTS

Pashkova Irina Viktorovna
Kemerovo State University of Culture and Arts


Submitted: 09.11.2018.
Abstract. The author considers it important to carry out a comprehensive analysis of contemporary technologies and techniques used in modern advertising with the goal of studying their influence on pictorial possibilities in designing non-standard advertising objects and determining their effectiveness, role and place in advertising industry. The problem also implies the study of the qualitative level of the graphic and plastic means used in the visualization of the advertising idea to enhance the artistic expressiveness of modern advertising messages, their effectiveness and compliance with the modern society’s demands.
Key words and phrases: реклама, нестандартные рекламные объекты, изобразительные возможности, художественная выразительность, визуализация идеи, графические и пластические средства, технологии, advertising, non-standard advertising objects, pictorial possibilities, artistic expressiveness, visualization of idea, graphic and plastic means, technologies.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Abduladze E. M. Partizanskii marketing kak effektivnyi instrument prodvizheniya organizatsii [Elektronnyi resurs]. URL: https://cyberleninka.ru/article/v/partizanskiy-marketing-kak-effektivnyy-instrument-prodvizheniya-organizatsiy (data obrashcheniya: 06.07.2018).
  2. Berdyshev C. N. Sekrety effektivnoi internet-reklamy: praktich. posobie. M.: Dashkov i Ko, 2010. 120 s.
  3. Vidy i primenenie netraditsionnykh reklamnykh nositelei [Elektronnyi resurs]. URL: https://vuzlit.ru/111315/ vidy_primenenie_netraditsionnyh_reklamnyh_nositeley (data obrashcheniya: 06.07.2018).
  4. Zotova O. I. Reklamnye tekhnologii kak sistemoobrazuyushchaya osnova marketinga prodvizheniya [Elektronnyi resurs]. URL: https://cyberleninka.ru/article/n/reklamnye-tehnologii-kak-sistemoobrazuyuschaya-osnova-marketinga-prodvizheniya (data obrashcheniya: 15.08.2018).
  5. Zuban' A. N. Formirovanie ob"ektov naruzhnoi reklamy v khudozhestvenno-arkhitekturnoi sisteme gorodskoi vizual'noi sredy // Ceteris Paribus. 2015. № 2. S. 59-64.
  6. Koshetarova L. N. Kul'turnye smysly reklamy: avtoref. diss. … k. filos. n. Tyumen', 2011. 23 s.
  7. Levinson D. Partizanskii marketing. Prostye sposoby polucheniya bol'shikh pribylei pri malykh zatratakh / per. s angl. O. Ivanova, A. Moroz. M.: Mann, Ivanov i Ferber, 2012. 432 s.
  8. Luzhnova N. V., Taranukha I. A. Mekhanizm razmeshcheniya reklamy na razlichnykh kommunikativnykh ploshchadkakh v seti Internet [Elektronnyi resurs] // Molodoi uchenyi. 2017. № 7 (141). S. 256-263. URL: https://moluch.ru/ archive/141/39806/ (data obrashcheniya: 15.08.2018).
  9. Luchshaya nauchno-populyarnaya reklama na primere obrazovatel'nogo tsentra Science World [Elektronnyi resurs]. URL: http://www.100news.tv/2013/10/science-world.html (data obrashcheniya: 06.09.2018).
  10. Mamchueva O. Mail.ru Group zapustila mediaproekt "Pitomtsy@Mail.ru" [Elektronnyi resurs]. URL: https://www.searc hengines.ru/pitomtsy-mail-ru.html (data obrashcheniya: 03.09.2018).
  11. Nazarenko D. Kreativnyi imperativ. Nestandartnye resheniya v naruzhnoi reklame // Industriya reklamy. 2006. № 24. S. 36-39.
  12. Nestandartnye nositeli i nestandartnye resheniya v naruzhnoi reklame [Elektronnyi resurs]. URL: http://www.viraj-spb.ru/o-kompanii/stati/shkola-reklamshchika/2012-02-21-06-13-08.html (data obrashcheniya: 06.09.2018).
  13. Ob"em reklamy v sredstvakh ee rasprostraneniya v 2017 godu [Elektronnyi resurs]. URL: http://www.akarussia.ru/ knowledge/market_size/id8180 (data obrashcheniya: 10.10.2018).
  14. Onoprienko R. P. Sekrety effektivnoi internet-reklamy // Marketingovye kommunikatsii. 2013. № 2. S. 96-101.
  15. Pasova S. Ya. Sravnitel'nyi analiz interaktivnoi i traditsionnoi reklamy [Elektronnyi resurs]. URL: https://cyberleninka.ru/article/v/sravnitelnyy-analiz-interaktivnoy-i-traditsionnoy-reklamy (data obrashcheniya: 03.08.2018).
  16. Reiting Reklamnykh Agentstv Rossii 2018 [Elektronnyi resurs]. URL: http://alladvertising.ru/select/ (data obrashcheniya: 10.09.2018).
  17. Sem' nestandartnykh reshenii v reklame, kotorye povysili prodazhi i uznavaemost' brenda [Elektronnyi resurs]. URL: https://www.kom-dir.ru/article/1525-nestandartnye-resheniya-v-reklame (data obrashcheniya: 25.09.2018).
  18. Slovar' sinonimov russkogo yazyka [Elektronnyi resurs]. URL: https://sinonim.org/ (data obrashcheniya: 05.07.2018).
  19. Ustin V. B. Kompozitsiya v dizaine. Metodicheskie osnovy kompozitsionno-khudozhestvennogo formoobrazovaniya v dizainerskom tvorchestve: ucheb. posobie. M.: AST; Astrel', 2007. 239 s.
  20. Tsifrovaya Rossiya: novaya real'nost' [Elektronnyi resurs]. URL: https://www.mckinsey.com/~/media/McKinsey/ Locations/Europe and Middle East/Russia/Our Insights/Digital Russia/Digital-Russia-report.ashx (data obrashcheniya: 29.09.2018).
  21. Addreality [Elektronnyi resurs]. URL: http://addreality.ru (data obrashcheniya: 10.07.2018).
  22. Russ Outdoor [Elektronnyi resurs]. URL: http://www.russoutdoor.ru/company/russoutdoor/ (data obrashcheniya: 29.09.2018).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2020 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru