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SOURCE:    Manuscript. Tambov: Gramota, 2019. № 5. P. 193-200.
SCIENTIFIC AREA:    Study of Art
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https://doi.org/10.30853/manuscript.2019.5.41

PICTORIAL POSSIBILITIES IN DESIGNING NON-STANDARD ADVERTISING OBJECTS
Pashkova Irina Viktorovna
Kemerovo State University of Culture and Arts
Submitted: 09.11.2018
Abstract. The author considers it important to carry out a comprehensive analysis of contemporary technologies and techniques used in modern advertising with the goal of studying their influence on pictorial possibilities in designing non-standard advertising objects and determining their effectiveness, role and place in advertising industry. The problem also implies the study of the qualitative level of the graphic and plastic means used in the visualization of the advertising idea to enhance the artistic expressiveness of modern advertising messages, their effectiveness and compliance with the modern society’s demands.
Key words and phrases: реклама, нестандартные рекламные объекты, изобразительные возможности, художественная выразительность, визуализация идеи, графические и пластические средства, технологии, advertising, non-standard advertising objects, pictorial possibilities, artistic expressiveness, visualization of idea, graphic and plastic means, technologies
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