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SOURCE:	Manuscript. Tambov: Gramota, 2019. № 5. P. 42-46.
SCIENTIFIC AREA:	Historical Sciences and Archeology
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https://doi.org/10.30853/manuscript.2019.5.7

INFLUENCE OF HISTORICAL DEVELOPMENT OF TERRITORY ON REGIONAL BRANDING NATURE (BY THE EXAMPLE OF THE KOMI REPUBLIC)

Kazakova Karina Atsamazovna, Gorunovich Aleksei Nikolaevich
Syktyvkar State University named after Pitirim Sorokin

Submitted: 10.02.2019

Abstract. The article considers the need to develop a brand of the Komi Republic and the influence of the historical development of the territory on it. The existing brand of the Komi Republic focuses on environmental friendliness and does not include such aspects as the Komi people’s traditional culture, their history, existing natural objects and achievements, which indicates certain controversial nature of the issue. The paper covers the main stages of the historical development of the Komi territory, the extent of previous investigation of the studied problem in literature, specific practical recommendations of the authors concerning the Komi Republic brand development.

Key words and phrases: бренд территории, историческое развитие, Республика Коми, продвижение, коммуникация, дискуссионность, territory brand, historical development, The Komi Republic, promotion, communication, controversial nature

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