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SOURCE:   Manuscript. Tambov: Gramota, 2019. № 9. P. 19-23.
SCIENTIFIC AREA: Historical Sciences and Archeology
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https://doi.org/10.30853/manuscript.2019.9.3

INDUSTRIAL PR AS A CITY-FORMING FACTOR OF TERRITORIAL DEVELOPMENT (BY THE EXAMPLE OF THE KOMI REPUBLIC)

Gorunovich Aleksei Nikolaevich
Syktyvkar State University named after Pitirim Sorokin


Submitted: 03.07.2019.
Abstract. The article considers the role of such a relatively new trend as industrial PR in the development of the Russian industrial enterprises, cities and territories. By the example of the Komi Republic the author analyses city formation models in the historical retrospective and identifies new trends in this process. "Mondi Syktyvkar Timber Industry Company" is the biggest city-forming enterprise in the Komi Republic, it can serve as a model to examine the manifestations of industrial PR and how it influences the company and the city.
Key words and phrases: промышленный PR, градообразование, "Монди СЛПК", Сыктывкар, Республика Коми, внутренние коммуникации, внешние коммуникации, industrial PR, city formation, "Mondi Syktyvkar Timber Industry Company", Syktyvkar, The Komi Republic, internal communications, external communications.
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