GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Manuscript. Tambov: Gramota, 2020. № 2. P. 194-199.
SCIENTIFIC AREA: Study of Art
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/manuscript.2020.2.36

Interactivity of Modern Material and Virtual Graphic Design Product

Gabrielyan Tigran Olegovich
V. I. Vernadsky Crimean Federal University


Submitted: 31.12.2019.
Abstract. The article considers communicative peculiarities of linear, reactive, dialogic interactivity. For the first time the paper suggests a classification of material and virtual graphic design products according to types of interactivity. The author identifies specificity of product interactivity, which is determined by the fact that design product activation occurs in virtual environment and representation - in the real one. Artistic and design peculiarities of figurativeness of such design products are described.
Key words and phrases: материально-виртуальный дизайн-продукт, графика, коммуникация, линейная интерактивность, реактивная интерактивность, диалоговая интерактивность, material and virtual design product, graphics, communication, linear interactivity, reactive interactivity, dialogic interactivity.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Astanskaya A. M. Interaktivnost' v kul'turnom prostranstve kak sposob privlecheniya auditorii // Trudy Sankt-Peterburgskogo gosudarstvennogo instituta kul'tury. 2015. № 206. S. 121-131.
  2. Gabrielyan T. O. Brend v graficheskom dizaine: kontseptualizatsiya, vizualizatsiya, identifikatsiya. Simferopol': Antikva, 2018. 228 s.
  3. Gabrielyan T. O. Primenenie nauchnogo podkhoda v razrabotke semiotiko-interaktivnoi graficheskoi proektnoi sredy [Elektronnyi resurs] // Arkhitekton: izvestiya vuzov. 2017. № 3 (59). URL: http://archvuz.ru/2017_3/11/ (data obrashcheniya: 04.01.2020).
  4. Galkin D. V. Ponyat' interaktivnost': kibernetika v zerkale estetiki // Gumanitarnaya informatika. 2009. № 5. S. 47-59.
  5. Drozdova O. V. Etimologicheskii i terminologicheskii analiz termina "Interaktivnost'" // Vestnik sovremennoi nauki. 2015. № 5. S. 91-95.
  6. Zhukovskii V. I. Teoriya izobrazitel'nogo iskusstva. SPb.: Aleteiya, 2011. 496 s.
  7. Mogil'naya A. V. Vzaimodeistvie s tsel'yu pribyli: interaktivnyi graficheskii dizain v reklame // Dizain-revyu. 2011. № 3-4. S. 121-128.
  8. Poleukhin A. A. Razvitie kommunikativnogo dizaina // Izvestiya Rossiiskogo gosudarstvennogo pedagogicheskogo universiteta im. A. I. Gertsena. 2009. № 115. S. 289-299.
  9. Jochum E. Dynamic brand thesis. Zurich: ZHdK MA Design Communication, 2013. 118 p.
  10. Rafaeli S. Interactivity: From New Media to Communication [Elektronnyi resurs]. URL: https://www.academia.edu/ 533664/Interactivity_From_new_media_to_communication (data obrashcheniya: 05.02.2020).
  11. Salmond M., Gavin A. The Fundamentals of Interactive Design. L.: AVA Publishing, 2013. 200 p.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru