GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2015. № 6. P. 55-57.
SCIENTIFIC AREA:    Pedagogical Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.


Garipova Galiya Rizvanovna
Bashkir State University

Abstract. The paper proposes the structure of the course "Basics of Informational Analytics" for the students of "Advertising and Public Relations" direction. The necessity to revise the sections of the course is stipulated by different approaches to teaching the discipline. The article provides an overview of the basic concepts - "analyst", "analytical work", "methods of informational-analytical work", "research methods in PR". The author examines in detail the topics of analytical work in PR, Internet search and mass media review, as she considers them to be some of the main activities of the modern analyst.
Key words and phrases: аналитика, информационно-аналитическая работа, методы информационно-аналитической работы, методы в связях с общественностью, методы PR-деятельности, analytics, informational-analytical work, methods of informational-analytical work, methods in public relations, methods of PR-activity
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
  1. Kuznetsov I. N. Informatsiya: sbor, zashchita, analiz. M.: Yauza, 2001. 98 s.
  2. Kurlov A. B., Petrov V. K. Metodologiya informatsionnoi analitiki. M.: Prospekt, 2014. 384 s.
  3. Kurlov A. B., Petrov V. K. Osnovy informatsionnoi analitiki. M.: Yurist, 2009. 350 s.
  4. Kurnosov Yu. V., Konotopov P. Yu. Analitika: metodologiya, tekhnologiya i organizatsiya informatsionno-analiticheskoi raboty. M.: Rusaki, 2004. 550 s.
  5. Slyadneva N. A. Informatsionno-analiticheskaya deyatel'nost': problemy i perspektivy [Elektronnyi resurs]. URL:'nost'_problemy_i_perspektivy (data obrashcheniya: 10.04.2015).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo):