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SOURCE:   Almanac of Modern Science and Education. Tambov: Gramota, 2016. № 5. P. 100-102.
SCIENTIFIC AREA: Philological Sciences
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LINGUISTIC STOPPERS AND PECULIARITIES OF THEIR FUNCTIONING IN THE PRESS ADVERTISING OF THE REPUBLIC OF TATARSTAN: STRUCTURAL AND SEMANTIC ASPECT

Chuprynina Aleksandra Mikhailovna, Ivygina Alena Aleksandrovna
Elabuga Institute of Kazan (Volga Region) Federal University


Abstract. This article is devoted to the study of the notion "linguistic stoppers" and the identification of the peculiarities of linguistic stoppers functioning in the texts of the regional press advertising of the Republic of Tatarstan. The authors consider them through the lenses of the structural and semantic aspect of the study and determine the specificity of their use in advertising texts; call stoppers the exponents of the national-cultural peculiarity of the perception of advertising information by a particular audience.
Key words and phrases: реклама, рекламный текст, пресс-реклама, лингвистические стопперы, Республика Татарстан, advertising, advertising text, press advertising, linguistic stoppers, The Republic of Tatarstan.
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