Abstract. In the article the object of the analysis is interrogative constructions which are actively used in print advertising. Basing on the material of modern press the author shows what stylistic and composite role interrogative sentences are aimed at the psychological influence embracing a wide audience of readers play.
Key words and phrases: вопросительные конструкции, печатная реклама, стилистическая роль, композиционная роль, interrogative constructions, print advertising, stylistic role, composite role
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