Gavrilova Elena Dmitrievna
Belgorod State University Department of Business Foreign Language
Abstract. In the article the basic problems connected with the study of communicants' axiological activity in inter-cultural communication and also the questions concerning the cognitive basis of estimation, the peculiarities of its specificity and language representation are considered. The description of axiological activity is presented taking into account such parameters of estimation description as estimation scale, norms, cultural stereotypical ideas, different types of estimation context.
Key words and phrases: межкультурная коммуникация, аксиологическая деятельность коммуникантов, оценочная шкала, языковой и когнитивный контекст оценки, стереотипные представления, основание оценки, inter-cultural communication, communicants' axiological activity, estimation scale, language and cognitive estimation context, stereotypical ideas, estimation basis
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