Menshikova Ekaterina Evgenyevna
Irkutsk State Linguistic University Department of the English Language
Abstract. In the article tourist advertising as a mythological text which influencing consumers' consciousness according to the laws of classical mythology constructs the virtual world of a human's existence and the images of his social prestigiousness and forms the recipients' cognitive models is considered.
Key words and phrases: туристическая реклама, миф, коммуникационные принципы мифа, tourist advertising, myth, myth communicative principles
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Русский
