PECULIARITIES OF EUPHEMISTIC VOCABULARY FUNCTIONING IN MASS AND POLITICAL COMMUNICATION (BY THE EXAMPLE OF MODERN MASS-MEDIA)
Vanyushina Natalya Anatolyevna
Volgograd State Pedagogical University Department of German Philology
Abstract. The article reveals some peculiarities of mass and political communication, of euphemisms use in the texts of modern mass-media. Special attention is paid to the revelation of the themes which are euphemized in the German political discourse; euphemistic substitutes use in the German political communication is explained.
Key words and phrases: политический дискурс, политическая коммуникация, коннотация, эвфемизм, политический эвфемизм, political discourse, political communication, connotation, euphemism, political euphemism
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