Gorelik Polina Leonidovna
Chelyabinsk State Medical Academy
Abstract. The author reveals the content of the notion "iconic text" and the history of its origin, emphasizes the theoretical foundations of its study suggesting the directions of poly-semiotics and intertextuality as the precursors of iconic text theory, and also describes the unique properties of iconic text as a syncretic semiotic system and the main problems of its research.
Key words and phrases: семиотика, иконотекст, полисемиотичность, интертекстуальность, синкретичные семиотические системы, взаимодействие текста и образа, semiotics, iconic text, poly-semiotics, intertextuality, syncretic semiotic system, interaction of text and image
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Русский
