MISSION STATEMENT AS GENRE DEFINING CONVENTIONS SYSTEM
Butorina Elena Petrovna
Russian State University for the Humanities
Abstract. The author discusses some features of the genre of mission statement in the Russian language. This genre combining the tools of formal, business and journalistic styles, defines the context for internal and external organizational communication, and for mass communication when placed on the official website of a company. The context is the basis for all the forms of everyday company or organization communication and sets conventions system.
Key words and phrases: деловой дискурс, медиа-дискурс, жанр, конвенции, заявление о миссии, business discourse, media discourse, genre, conventions, mission statement
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Deik van T. A. Diskurs i vlast': reprezentatsiya dominirovaniya v yazyke i kommunikatsii / per. s angl. M.: Knizhnyi dom "LIBROKOM", 2013. 344 s.
Evtushenko O. A. Korporativnost': sovremennaya kharakteristika organizatsionnoi kommunikatsii // Filologicheskie nauki. Voprosy teorii i praktiki. Tambov: Gramota, 2013. № 5. Ch. 2. S. 69-73.
Koltunova M. V. Konventsii kak pragmaticheskii faktor delovogo dialogicheskogo obshcheniya. M.: Akad. gumanitar. issled., 2005. 228 s.
Mil'ner B. Z. Teoriya organizatsii. M.: Infra-M, 2000. 480 s.
Miroshnichenko A. A. Kogda umrut gazety. M.: Knizhnyi mir, 2011. 224 s.
Missiya i strategiya [Elektronnyi resurs]. URL: http://www.nornik.ru/about/mission/ (data obrashcheniya: 21.04.2012).
Pogosyan V. A. Zayavlenie o missii kak gibridnyi rechevoi zhanr // Izvestiya Rossiiskogo gosudarstvennogo pedagogicheskogo universiteta im. A. I. Gertsena. SPb.: RGPU im. A. I. Gertsena, 2012. № 133. S. 79-93.
Русский
