ON QUESTION OF GAME AND GAME COMMUNICATIONS FUNCTIONALITY IN MODERN MEDIA
Volkova Irina Ivanovna
Peoples’ Friendship University of Russia
Abstract. The article is devoted to a game, which has become the most popular form of communication for the modern mass information processes. In the context of ethical problems the functional differences between a game and gamification are revealed. The author comes to the conclusion about the progressive role of a real game (as the foundations of culture), and about the correspondence of a game to the natural characteristics of television broadcasting. The author warns the media from using gamificated manipulative forms as journalistic content.
Key words and phrases: игра, игрофикация, функции телевидения, телевизионная игра, манипуляции, game, gamification, TV functions, TV game, manipulations
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