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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2013. № 3. Part 2. P. 208-212.
SCIENTIFIC AREA: Pedagogical Sciences
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Shevtsova Anastasiya Aleksandrovna, Suchkova Ol'ga Vladimirovna
Tver' State University

Abstract. The authors undertake the attempt to analyze the role and place of linguo-cultural stereotypes and linguo-cultural standards in the process of cross-cultural professional-business communication taking into account the impact of globalization on world culture, consider the positive and negative consequences of the phenomenon known as "glocalization", and describe the results of pilot research of nonlinguistic specialities students’ ideas on how to improve the effectiveness of cross-cultural business communication.
Key words and phrases: межкультурная коммуникация, деловое общение, глобализация, глокализация, лингвокультурный стереотип, лингвокультурный стандарт, cross-cultural communication, business communication, globalization, glocalization, linguo-cultural stereotype, linguo-cultural.
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