SPECIFICITY OF ADVERTISING ICONOTEXTS TRANSLATION (BY THE MATERIAL OF FRENCH PERFUME ADVERTISING)
Gorelik Polina Leonidovna
South-Ural State Medical University
Abstract. The article considers the features of advertising translation as a syncretic semiotic system. The author studies the translation transformations, performed in conveying the advertising iconotexts meaning, and describes the main problems with which a translator faces in order to preserve not only the unique properties of an iconotext, but also the pragmatic potential of advertising impact.
Key words and phrases: перевод рекламного текста, переводческие трансформации, иконотекст, синкретичные семиотические системы, взаимодействие текста и образа, translation of advertising text, translation transformations, iconotext, syncretic semiotic systems, interaction of tex
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Русский
