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Abstract. Linguistic worldview determines the specifics of social consciousness of the concrete period of sociocultural development. In this regard a newspaper text as a special type of narrative statement is most sensitive to all the changes taking place in the social consciousness. Over the past few years a newspaper headline of Stavropol periodicals has undergone changes in the semantic and stylistic aspects. Hereby, the analysis of a narrative statement in a newspaper headline identifies the changes in the linguistic picture of the society of Stavropol region, and this fact determines the urgency of the article.
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Key words and phrases: газетный заголовок, лексико-стилистические средства, окказионализмы, антонимы, заголовки-парадоксы, рекламно-экспрессивная функция газетных заголовков, newspaper headline, lexical stylistic means, occasionalisms, antonyms, headlines-paradoxes, advertising and expressive function of the newspaper headlines
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Русский
