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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2014. № 9. Part 1. P. 174-182.
SCIENTIFIC AREA: Philological Sciences
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ON THE EXPERIMENT IMPLEMENTATION WITH THE PURPOSE OF VERIFICATION OF THE RESULTS OF THE ANALYSIS OF THE CONCEPTUAL MAPS MADE ON THE BASIS OF THE ENGLISH LANGUAGE MULTIMODAL ADVERTISEMENT

Tumskii Stanislav Vyacheslavovich
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation


Abstract. The article grounds the necessity to carry out a scientific experiment (inquiry of respondents) with the purpose of confirming the results received by the researcher during the conceptual analysis of the English language advertising materials. The format and procedure of the experiment implementation are described, the results of the conceptual analysis of several advertisements before the experiment implementation and after it in view of the received new data are analyzed. The author focuses on the mechanism and the type of influence of the English language multimodal advertisements on a consumer.
Key words and phrases: концептуальное картирование, воздействие на потребителя в рекламе, имплицитные элементы, эксплицитные элементы, креолизованные тексты, научный эксперимент, англоязычная реклама, conceptual mapping, influence on a consumer in advertisement, implicit elements, explicit elements, creolized texts, scientific experiment, the English language advertisement.
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References:
  1. Collins English Dictionary [Elektronnyi resurs]. URL: http://www.collinsdictionary.com (data obrashcheniya: 27.06.2014).
  2. Longman Dictionary of Contemporary English [Elektronnyi resurs]. URL: http://www.ldoceonline.com (data obrashcheniya: 27.06.2014).
  3. Macmillan Dictionary and Thesaurus: Free English Dictionary Online [Elektronnyi resurs]. URL: http://www.macmillan dictionary.com (data obrashcheniya: 27.06.2014).

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