GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 11. Part 1. P. 107-111.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

REPRESENTATION OF A TOPONYMIC OBJECT IN THE ADVERTISING DISCOURSE (MULTIMODAL ASPECT BY THE EXAMPLE OF THE ENGLISH TOURIST ADVERTISING)

Kondakova Irina Alexandrovna
Vyatka State University of Humanities


Abstract. The article examines the specifics of representation of a toponymic object in the British domestic tourist advertising at the multimodal (verbal and visual) level. The set of stylistic devices is limited: emotive epithets prevail, the metaphors are single. The visual component is in harmony with the linguistic: pastoral photo-landscapes, natural colours. This kind of advertising represents English mentality, English system of values the essentials of which are the personal space, visual restraint, love for animals and nature.
Key words and phrases: топоним, внутренняя туристическая реклама, мультимодальный (вербально-визуальный) аспект, национальный менталитет, Англия, эмотивный эпитет, метафора, toponym, domestic tourist advertising, multimodal (verbal and visual) aspect, national mentality, England, emotive epithet, metaphor.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Baranov A. N., Dobrovol'skii D. O. Metafora i stereotip (na materiale metaforicheskikh osmyslenii Rossii i GDR v SMI) // Stereotipy v yazyke, kommunikatsii i kul'ture: sb. statei / sost. i otv. red. L. L. Fedorova. M.: RGGU, 2009. S. 315-335.
  2. Iriskhanova O. K. Polimodal'nost' v sotsiokognitivnom osveshchenii: semiotika plakata // Kognitivnye issledovaniya yazyka / gl. red. serii N. N. Boldyrev; In-t yazykoznaniya RAN. Tambov: Izdatel'skii dom TGU im. G. R. Derzhavina, 2012. S. 63-66.
  3. Larina T. V. Anglichane i russkie: yazyk, kul'tura, kommunikatsiya. M.: Yazyki slavyanskikh kul'tur, 2013. 360 s.
  4. Ovchinnikov V. Korni duba // Roman-gazeta. 1987. № 4. 80 s.
  5. Psikhologiya reklamnoi deyatel'nosti: uchebnoe posobie / sostavitel' O. Yu. Guseva. N. Novgorod: NGLU im. N. A. Dobrolyubova, 2006. 195 s.
  6. Samokhina T. S. Oni i my: Amerika, Angliya, Rossiya. M.: Natsional'nyi knizhnyi tsentr, 2012. 184 s.
  7. Tumskii S. V. Kontseptual'noe kartirovanie eksplitsitnykh i implitsitnykh sredstv vozdeistviya v reklamnom tekste (na materiale angloyazychnoi mul'timodal'noi pechatnoi reklamy): avtoref. diss. … k. filol. n. M., 2015. 23 s.
  8. Filippova M. M. Ironiya i sarkazm v angliiskom yazyke i kul'ture. M.: MAKS Press, 2005. 102 s.
  9. Dyrham Park - Visitor Information [Elektronnyi resurs]. URL: http://www.nationaltrust.org.uk/dyrham-park/ (data obrashcheniya: 03.08.2015).
  10. Escot Gardens, Maze and Park [Elektronnyi resurs]. URL: http://www.farmstay.co.uk/attraction/escot-ottery-st-mary-devon-ex-lu-escot-gardens-maze-and-park-191/ (data obrashcheniya: 03.08.2015).
  11. Forceville Ch. Pictorial Metaphor in Advertisements // Metaphor and Symbolic Activity. Lawrence Erlbaum Associates, Inc., 1994. № 9 (1). P. 1-29.
  12. Harlech Castle [Elektronnyi resurs]. URL: http://www.exploring-castles.com/harlech_castle.html (data obrashcheniya: 03.08.2015).
  13. Knowles E. Oxford Dictionary of Phrase and Fable. 2nd ed. Oxford: Oxford University Press, 2006. 805 p.
  14. Krasovska E. Metonymy and Figurative Thinking: A Cognitive Stylistic Approach: A Summary of Doctoral Thesis for Acquisition of the PhD Degree in Arts, Theory of Culture. Riga: Latvian Academy of Culture, 2013. 90 p.
  15. Naciscione A. Stylistic Use of Phraseological Units in Discourse. Amsterdam - Philadelphia: John Benjamins, 2010. 292 p.
  16. Orchard Tea Garden [Elektronnyi resurs]. URL: http://www.orchard-grantchester.com/ (data obrashcheniya: 03.08.2015).
  17. Steep Holm [Elektronnyi resurs]. URL: http://www.steepholm.org.uk/getting_to_steep_holm.html (data obrashcheniya: 03.08.2015).
  18. The UK's Top 10 Natural Wonders [Elektronnyi resurs]. URL: http://www.talktalk.co.uk/travel/uk_breaks/features/top-10-natural-wonders-of-the-uk.html (data obrashcheniya: 21.08.2015).
  19. Visit the Chilterns [Elektronnyi resurs]. URL: http://www.visitchilterns.co.uk/ (data obrashcheniya: 03.08.2015).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru